As First Nations communities focus on Nation Building, the science of branding can help. Branding is a tool to explain who we are, and what our vision is for the future. If we don’t control our national brands, people will invent stories, and they may not be true. But, if we have a brand plan, it can change for the better what non-Aboriginal people think of us, and make cooperation easier. It can also give our youth something to become more proud of. Canada controls its story. What is the story of your nation that you want everyone to know?